The company is very community conscience; it recognises young talent by sponsoring prize giving days for schools in Victoria Falls and those in the surrounding areas. It also sponsors the primary schools soccer tournaments amongst others. The company periodically denotes to the community upon request of needs arising. It is also involved in Victoria Falls clean up campaigns. In 2014, the company tiled a newly completed classroom block. The director is a past president of the Rotary Club Victoria Falls and has steered the company into continual social responsibility awareness.